Doozy Vape Co vs. IVG: Which Offers Better Fruit Flavours?

Do you also look at a vape shop shelf, eyeing bottles with names like Tropical Slush or Rainbow Blast, wondering which tastes better? Regarding fruity vape flavours, two brands usually catch the eye: Doozy Vape Co and IVG. Both are UK favourites, and both have strong followings, but they take different approaches. Doozy Vape goes for smooth, well-balanced blends that feel more natural. Conversely, IVG hits hard with sugary, intense flavours, perfect if you want a strong kick and a bit of chill. So which of these two should you go for?

Doozy Vape vs IVG: The Fruit Showdown

Regarding fruit flavours, both Doozy Vape and IVG have serious fan bases. Doozy Vape leans towards rich blends with a smoother finish, while IVG is known for its bold, sweet hits.

Seriously Fruity by Doozy: Smooth, Realistic Fruit Without the Overload

From Doozy’s Seriously Fruity shortfill line, options like Strawberry Kiwi or Blue Razz Berry bring juicy, true-to-taste flavour with a mellow twist. These blends focus on balance–sweet but not syrupy, refreshing but not overloaded with cooling agents. They come in 100 ml shortfill bottles (nicotine-free by default), which makes them ideal for people who want to control their nicotine intake. The 70/30 VG/PG ratio also makes them perfect for sub-ohm kits, producing smooth vapour and full flavour without being harsh.

IVG: Bold Fruit, Ice-Cold Finishes, and Dozens of Sweet Options

IVG goes bigger and colder. Their fruit flavours are packed with sweetness and a bold, icy finish. You can choose from their freebase IVG 50/50 e-liquids, which include unique blends like Frozen Cherries, or explore their IVG Intense Salt range – where something like Banana Ice is a real gem. If you get hooked on these nic salts, the good news is there are around thirty flavours to pick from – most of them with that signature fruity chill. Try Lemon Soda or Grape Lemon Soda for something sweet, fizzy, and full of flavour.

Best Fruity Vape Juice: What Makes It Stand Out?

The fruit flavours from both brands are well-known and popular – and there are loads of them, which makes it hard to sum them up in general. But if we focus on a few standout ones, we can start to tell the difference in how each brand approaches fruit. Choosing the best fruity vape juice depends on your taste and how strong you like your flavours.

• Doozy Vape is known for its layered, smooth fruit profiles. For example, the unique Seriously Fruity Blackcurrant Honeydew doesn’t just shout “fruit” – it tastes like it, without the artificial aftertaste.
• IVG, by contrast, adds a sugary edge and menthol-style chill to many of its fruit blends. Fizzy Strawberry from the Pro 12 line is a good example—an intense strawberry hit followed by almost IVG’s proprietary cool ice finish. It's great, but it can be a bit much as an all-day vape.

Doozy might suit you better if you want something gentler and easier on the palate.

A Quick Doozy Vape Review: Smooth, Balanced, and Subtle

Doozy Vape Co built its name on flavour blends that aren’t overpowering. Their fruit flavours aim for balance rather than boldness, which makes them a reliable choice for everyday vaping. A standout from their range is Seriously Fruity Apple Raspberry – crisp apple layered with soft raspberry, giving you a bright and refreshing inhale without feeling too sugary. Suppose you prefer something with a sharper kick. In that case, Mango Orange combines perfectly ripe and juicy succulent mango with a splash of blood orange, creating a tangy but smooth profile that’s easy to return to throughout the day.

Doozy’s Shortfills: Full Fruit Flavour, Zero Nicotine Pressure

As we said, all these Seriously Fruity flavours come as 100 ml of nicotine-free shortfills, allowing you to add nicotine shots or keep it completely zero. It’s a flexible setup for anyone gradually reducing their intake – or cutting nicotine altogether – without sacrificing flavour. You stay in control, whether you’re aiming to step down slowly or just enjoy vaping without the nicotine hit. With Doozy, you’re getting fruit that tastes like fruit – in a format that supports your switch from smoking and helps keep things simple, consistent, and satisfying.

IVG Vape Flavours: Sweet, Bold, and Full-on

IVG, short for “I Vape Great”, doesn’t hold back regarding flavour. Their vape juices are made for big, bold hits with no fuss. The flavours go straight for the sweet spot – literally. Options like Blackcurrant Honeydew or Fantasia Lemon feel more like fruit candy than fresh fruit – and for many vapers, that’s precisely the appeal.

IVG kits use nicotine salt-based, pre-filled pods, which means smooth delivery with a stronger, faster nicotine hit compared to traditional freebase liquids. The 2400 kit, in particular, includes four twist-to-swap pods per device, giving you a rotating mix of flavours.

And if you prefer to refill or mix your vape yourself, there are dozens of IVG nic salt flavours to choose from – or you can go for their reliable IVG 50/50 e-liquids, which are typically available in a wide range of nicotine strengths: 3 mg, 6 mg, 12 mg, and 18 mg.

IVG Prioritises Flavour – But Offers Less Flexibility with Nicotine

So that we don’t forget the comparison for those looking to regulate their nicotine intake more carefully – IVG focuses mainly on flavour. If you’re aiming to reduce nicotine gradually or looking for something more mellow, the intense sweetness and fixed 20 mg nicotine strength in most IVG devices might start to feel like too much. To be fair, IVG’s vape products are designed for satisfaction first – bold taste, strong throat hit, and convenience. They’re not built for scaling down or giving you control over your nicotine levels. If that’s your goal, a more flexible setup like Doozy’s shortfills might suit you better.

Beginner-Friendly Vape Brands: Which One’s Easier to Start With?

Both brands are beginner-friendly in different ways.

• Doozy Vape offers more control – especially if you use their Infinity Pod Kit (with convenient replacement pods) or choose between freebase and shortfill liquids. It’s great if you want to ease off slowly and even go nicotine-free.
• IVG’s disposable-style pods in the Pro 12 or 2400 kits are plug-and-play – good for simplicity, but with fixed nicotine strength. Great for people who want convenience, but not as flexible for those trying to taper.

As always, the pros and cons of Doozy Vape Co vs. IVG come down to your personal preferences. If you’re new to vaping and the choice feels a bit overwhelming, try our quick test — we’ll help you find out which vape setup suits you best.

Nicotine-Free Vape Options: Cutting Down for Good

If you’re looking for a fruit flavour vape full without being over the top, Doozy Vape Co edges ahead – primarily if you aim to reduce or remove nicotine. But if you love big flavours, bold sweetness, and icy finishes, IVG still hits hard. Either way, both offer a safer route away from smoking – and that’s always a good move.

Interested in recommendations on vape products – and tempted by reasonable prices too?

Don’t miss the wide range available at FREESMO.co.uk – from popular vape kits and fruity shortfills to nicotine-free options and limited deals.